Top 5 Beauty Retail Apps on Android in Kenya Q4 2022

Throughout Q4 2022, the top beauty retail apps on Android in Kenya showcased diverse performance trends in weekly downloads and active user engagement. Here’s a closer look at the data from Sensor Tower.

Sophies Online saw varied weekly downloads, peaking at 760 in the week of October 3. The app experienced fluctuations, with a significant dip to 142 downloads in the last week of November, before rising again to 631 downloads in mid-December.

Nykaa - Beauty Shopping App had a steady download rate, starting at 148 downloads in late September and peaking at 744 in the first week of October. Active users showed an upward trend, starting at 1.7K and reaching 2.5K by the end of December.

Purplle Online Beauty Shopping experienced a peak of 632 downloads in early October, with a notable drop to 30 downloads in late October. Active users were on a rise, peaking at 1.3K in the week of December 19.

Cheap Makeup for Women had a mixed performance, with weekly downloads peaking at 421 in mid-December. The app's downloads fluctuated throughout the quarter, with a significant low of 37 in the second week of October.

MyGlamm: Shop Makeup & Beauty showed a steady increase in active users, starting at 379 and reaching 1.3K by mid-December. Downloads peaked at 370 in the week of December 19, after a low of 24 in late November.

For more in-depth insights into app performance, visit Sensor Tower.